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Microsoft Travel (MSTravel) App

MSTravel is a mobile app that provides Microsoft business travellers with an all-in-one approach to track their itinerary. The app gives employees booking itinerary information on travel advice, insights, emergency and travel tips. Users can also sync their business calendar and receiving notifications regarding flight delays and warnings. The business goal was to make the traveller booking experience more efficient and painless for employees and to assist in any way possible during the duration of their trip.

ROLE

Worked as the Lead Designer with an Associate Designer to assist, performed user research, provided wireframes, prototyping and visual design.

DURATION

4 weeks

MSTravel map flow

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DESIGN GOALS

The design goals were to give the end users an efficient way of completing their tasks promptly, improved the look and feel without a significant learning curve.

BUSINESS

Business goals are to give the end users the best experience on their business traveling and assist in any way that is possible during their trip.

USABILITY

Create a better browsing experience that allows travelers to navigate information efficiency and ease of use. 

Ideation & Design

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strategy

To understand our business travelers we needed to genuinely hear their voice and understand their behavior and pain points of friction. In doing so, the business and supplier’s time is was optimized significantly and the business travelers’ experience was improved.

• Explore

• Evaluate

• Engage

• Experience

PERSONA

The following personas helped us to design and prioritize the users needs and goals of the three types of primary users of the tool.

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Olivia Smith - Director of Sales Manager

I am a Regional Sales manager who travels 2 to 3 times a month for business. She has a specific region in which she travels to and often visits the same cities and stays at the same hotels.

 
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Jen Lenna - Marketing Director

Jen works as the marketing director in an enterprise space and she is planning for a business trip to Paris, London, and India. She has a busy work schedule so flexibility and comfort are the first concern. 

 
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Frank Pingco - Retail Director

Frank is a Retail Director based in Japan. He frequently travels in business class for work across Asia. He has a busy work schedule and so flexibility and comfort are his first concern. He also likes to know exactly what he is paying.

journey Maps

A customer journey map tells the story of the customer's experience from initial contact, through the process of engagement and helps to identify gaps, actions, feeling, actions and moment of truth.

Frequent Traveler

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Non Frequent Traveler

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journey insights

Understanding the traveler's journey leads to a deeper empathy of a user’s pain points and opportunities. Overlaying that journey with our data provides clarity to the issues and supports prioritization.

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Competitive analysis

We analyzed the market and observed our competitors on mobile applications. This helped us determine what is best for our business travelers. None of the competitors addressed crucial issues like meetings, contacts, last minute cancellation and rebooking appointments.

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SITE ARCHITECTURE

Information architecture was the system and structure used to organize and label content on the website, app or product. It was the foundation for the design.

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MSTravel booking Multiple destinations wireframes

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Measurement

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Takeaways

The Travel app was released for Windows Phone platform and the Travel group stakeholders widely appreciated it. Employees of the company, which helped to create a traveler’s experience while traveling, received approval change requests, as well as tracking their requests, and received live travel status with notifications. The Travel team created an internal promotion to let employees know about the app and how to utilize the service.

A strategic plan was created to launch an MVP to help deal with out-of-scope requests that could potentially derail the project and helps deliver a quality product on time.