Microsoft Retail Store video wall themes 

Microsoft store video wall

A content designer for Microsoft’s retail store 180-degree video. It showcased product themes, promotional marketing material and all upcoming store events. The concept of the video wall is a visceral immersion into a product that is viewed to increase, launch time, and product awareness. Every video can attract potential customers into the store while it plays for 5-10 minutes each.

Video wall specification

Natural user interfaces guide

UXCS Project lifecycle flow

MOTHER’S DAY THEME

The idea behind the Mother's Day concept was to show the love of mother and child as the central focus of the theme. The setting for the theme is an open field with wildflowers on the foreground with cherry tree branches leading into mother and child. Parallax motion kicks in when the wind starts to blow, and the movement of the translucent wildflower's parallax effect, and the cherry trees fade into flower petals.

GHOST RECON (XBOX GAME) THEME

A Ghost Recon theme was created to showcase the Xbox upcoming game that was available in the store or online and also, customers can view the game demo in the store.

Valentine’s Day theme

With flowers and the color red as primary elements on Valentine's Day, the idea behind this theme was to bring the flowers much closer into view from a lower angle to create a sense of full immersion. The 180-degree visual had rich, red flowers moving so slightly, in a three-dimensional way, as if a calm wind was blowing, with hummingbirds and butterfly's dancing on top of the flowers for a more ambient feel. Other shades of translucent red flowers helped to provide depth into the scene.

windows phone anniversary theme

The Windows Phone theme was created to showcase the upcoming phone available in the store or online. Several fun factor touches were sprinkled in to tap into the human emotional side.

Kinect the word theme

The Kinect theme was an idea from a person that traveled every year to South Africa to teach children about the importance of education. It provided an opportunity to connect these children with other children around the world that have Kinect devices through gameplay and videos, thus promoting a sense of awareness and bonding.